Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. Some are even speculating that its implications could spread to the German auto industry and Germany’s leadership role in the EU.
Read MoreA new report from the Boston Consulting Group suggests that global luxury goods and services will continue to grow at around 7 percent annually — handily outpacing the GDP of many countries. However, with both size and growth, competition has become fierce with usually lower-priced e-commerce growing at three or four times the total market rate. How do marketers keep this massive market expanding and, more importantly, how do marketers turn affluent shoppers into buyers?
Read MoreWe are often asked to explain behavioral economics terms and how our MINDGUIDESM and BrandEmbraceSM services “fit” with existing concepts. The following terms and their definitions are our first steps to do both.
Read MoreClients often ask for our opinions on what makes an up-to-date research function. Aside from the obvious (high share, margins and loyalty), we usually ask the following questions.
Read MoreWorried that your marketing and innovation costs are eating up more margin points than they are delivering? Your organization may be suffering from one of the following five symptoms we have seen over the years.
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