While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” that gave Trump believability, causing his core target to identify with him.
Read More
How Behavioral Science Lab helped create a new kind of charitable credit card
Read More
Let’s actively try to apply the language of BE to the current presidential candidate discussion and determine whether value or obfuscation is the result.
Read More
Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. Some are even speculating that its implications could spread to the German auto industry and Germany’s leadership role in the EU.
Read More
A new report from the Boston Consulting Group suggests that global luxury goods and services will continue to grow at around 7 percent annually — handily outpacing the GDP of many countries. However, with both size and growth, competition has become fierce with usually lower-priced e-commerce growing at three or four times the total market rate. How do marketers keep this massive market expanding and, more importantly, how do marketers turn affluent shoppers into buyers?
Read More