Design products and services that customers really want
We help you understand what psychological and economic factors really drives purchase and adoption for your product and services (Utility Expectation).
Forecast product and service adoption with humans in mind
Create a specific unit forecast and solid basis for a pro forma P&L based on validated BrandEmbrace®️ measurement and individual Behavioral Economics models with a predictive accuracy rate of up to 80%.
Create human decision models based on your needs
Model human decision processes to create a very specific, personalized, targeted and predicable go-to-market approach based on an individual's Utility Expectations for any of your products and services.